IRL Digital Media // Marketing // PPC

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		Pay Per Click (PPC) is a online marketing method employed generally on search engines and integrated in website content where the advertiser only pays when the user clicks on their ad and visits their site. This model allows IRL DIGITAL MEDIA to bid on only the most relevant keywords that apply to your business and send users directly to the specific page on your site they apply to. There are many great advantages of employing this model for instance your ads will only appear to users who are searching for your product, your ad can then be tailored perfectly to match the phrase they searched for and you will only pay when the user clicks the ad. As well as the advantages of this highly targeted form of marketing, every click can be tracked right down to the final sale or lead, therefore we can immediately analysis the effectiveness of the campaign. IRL DIGITAL MEDIA offers full PPC campaign management including: Keyword list generation and categorisation Writing ad copy Managing bids Click tracking and analysis Campaign optimisation & maximisation based on results