IRL Digital Media // Marketing // Analysis

HOME DESIGN MARKETING PORTFOLIO ABOUT CONTACT	SEARCH ENGINE OPTIMISATION PAY PER CLICK AFFILIATE DISPLAY EMAIL VIRAL ANALYSIS	MARKETING _ ANALYSIS
		Web Analytics is the analysis of web sites traffic. In particular it analyse's traffic sources and the user’s journey to determine which parts of the website contribute to business objectives. Using the information generated websites can be optimised to keep visitors on the site and generate more sales. Web Analytics packages provide metrics down to the finest detail such as traffic sources, geographical area, time on site, pages visited, top landing pages and top leaving pages. Analytics packages are also used to measure the effectiveness of marketing campaigns. IRL DIGITAL MEDIA are analytics experts who can take care of every aspect of your businesses analytics program including tag setup, reporting, integration with marketing tracking, report generation and site optimisation based on results.